Building a Picture of Treaters & Influencers for Rare & Specialty Diseases: A Framework to Identify High-value HCPs in Challenging Data Environments

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Identifying the right physicians to engage — whether active treaters or key influencers — is one of the most challenging steps in launching a specialty and rare disease products. It is also critical to continued product success post-launch. A two-pronged framework for physician identification adapts to the treatment landscape at hand. When treatment data exists, patient-level analytics such…