About the MATRIX Team
The MATRIX Healthcare team – Ian, Steve, Bill, and Laurie – bring extensive commercial experience across multiple therapy areas, built through years of senior-level roles in sales, marketing, and business development at global pharmaceutical companies. They share a focus on problem-solving and developing strong strategy, which led them to start MATRIX Healthcare in 2014 to help Canadian pharma marketers build strong brands.
Since then, they’ve worked with more than 40 companies, supported 50 launches, and built over 300 brand plans. Through this work, they realized there was a gap in the market for a top-notch marketing conference led by people who had actually worked in pharma marketing roles. This led to MATRIX launching the Innovative Market Summit with the goal of delivering a conference for marketers, by marketers.
The PharmaFWD Summit Series: The Innovative Marketer and Matrix Healthcare have partnered with C5 Group and The Canadian Institute to deliver this year’s event.
C5 Group is the parent company of The Canadian Institute, The American Conference Institute, and C5. For more than 40 years, we have produced high-quality, engaging conferences around the globe, delivering over 130 events each year.